Clogard – one of Sri Lanka’s most trusted oral care brands, has launched a dental educational campaign on Neth FM in association with the Sri Lanka Dental Association (SLDA) to cultivate oral hygiene awareness and promote dental health among children and adults alike.

Clogard – one of Sri Lanka’s most trusted oralcare brands, has launched a dental educational campaign on Neth FM inassociation with the Sri Lanka Dental Association (SLDA) to cultivate oralhygiene awareness and promote dental health among children and adults alike.


While the COVID-19 pandemic significantlyswitched up our daily routines, it has also impacted eating habits and by thatmeans – dental care. With educational institutions having been closed for overa year, children and adolescents have had to spend longer periods at homeadapting to new routines which, in most cases, have led to an increase in foodintake. The dietary patterns of children have particularly witnessed a negativetrend as snacking habits have been on the rise – with kids eating in front ofthe TV or snacking while playing video games.


Furthermore, the suspension of school dentalcamps, together with parental fear and concerns regarding coronavirus safetyhave compromised preventive dental appointments and routine care. Therefore, itis essential now more than ever for parents to ensure that their childrenmaintain good oral hygiene by brushing their teeth twice a day, avoiding junkfood, and using fluoridated toothpaste.


The ‘Clogard – නිරෝගී මුවකට පියමන් (Nirogi MuwakataPiyaman) with Neth FM and SLDA’ offers a series of educational and informativeinsights, hoping to encourage families to prioritize oral health as it iscrucial for general wellbeing. A little goes a long way, and therefore Clogardencourages families to take a little time at home to practice good dentalhabits to protect their teeth during the pandemic and every day.


Having covered important topics such as ‘TheImportance of Oral Care’, ‘The Importance of using a Fluoridated Toothpaste’and ‘The Importance of Brushing’ thus far, the campaign is intrinsicallyaligned with Clogard’s brand mission of building a cavity-free Sri Lanka withimproved oral health.

The ‘Clogard – නිරෝගී මුවකට පියමන් (Nirogi MuwakataPiyaman) campaign also emphasizes the importance of fluoride in strengtheningtooth enamel and preventing tooth decay.


A virtual oral care clinic took place throughthe Neth FM Facebook page on the 7th of November from 5:00 PM to 6:00 PM and itwas also aired on the Neth FM radio channel simultaneously. Consumer inquirieson dental health issues were gathered via WhatsApp and phone calls to 0711 959595 and these issues were addressed by a panel of doctors.


Furthermore, an Art competition which startedon the 8th of November 2021, will remain open for submissions until the 8thof December 2021, through this, kids are encouraged to send in drawings basedon the campaign theme "නිරෝගී මුවකට පියමන් (Nirogi Muwakata Piyaman)" viaWhatsApp. This contest is open to three age categories; 3-5 years of age, 6-10 yearsof age and 11-15 years of age, 10 winners will be selected from each agecategory, therefore there are a total of 30 prizes to be won through thiscompetition.


The ‘Clogard – නිරෝගී මුවකට පියමන් (Nirogi MuwakataPiyaman) with Neth FM’ initiative is scheduled to run until the end of theyear. With the backing and collaboration of the SLDA – which is the nationaland parent body of the dental profession in Sri Lanka, together with Neth FM –the Sinhala language radio station, Clogard is determined to encourage andpromote simple and hygienic dental care routines for families across Sri Lanka.


Clogard is currently available at the HemasE-stores and can also bepurchased from select shopping points such as fancy stores, cosmetic vendors,grocery stores, pharmacies, and supermarkets.


Hemas Consumer Brands is the largest SriLankan entity in the Home and Personal Care sector in the nation.  With over 70 years of rich heritage, thecompany has won consumer hearts through strong purpose-led brands andprogressive sustainability practices. It strives to bring healthful living andpersonal care solutions to life through its portfolio of world-class productsand have garnered acclaim for the creation of superior products by uncoveringlocal insights backed by growth-inspired innovative teams.


Strengthened by several leading brands, HemasConsumer Brands continues to innovate and touch lives through its efforts in severalcause-based projects such as the Aya Feminine Hygiene initiative, the KumarikaSonduru Diriyawanthi wig donation project for cancer patients and BabyCheramy’s progressive inclusive parenting initiative. Hemas Consumer Brands’design thinking brings revolutionary products such as Vivya heirloom rice-basedskin range, the Dandex Handy and Kumarika Poddi shampoo ranges to replacesingle use sachets portraying brand’s commitment towards a green nation. Thecompany also leads on several fronts to contribute towards a more sustainableand inclusive future for all Sri Lankans.