Singer Sri Lanka PLC, the country’s premier consumer durables retailer, together with ZTE Corporation officially launched the ZTE smartphone brand in Sri Lanka at a virtual event held recently. Singer, being the national distributor for ZTE brand announced that it will soon showcase a complete range of ZTE smartphones from entry level to mid-range and flagship in Sri Lanka.

Singer Sri Lanka PLC, the country’s premierconsumer durables retailer, together withZTE Corporation officiallylaunched the ZTE smartphone brand in Sri Lanka at a virtual event heldrecently. Singer, being the national distributor for ZTE brand announced thatit will soon showcase a complete range of ZTE smartphones from entry level tomid-range and flagship in Sri Lanka.

During the virtual launch, Singer unveiled theZTE V30 models including ZTE V30 and ZTE V30 Vita packed with cutting edgefeatures and stylish designs.

ZTE is a leading technology solutionsprovider, which boasts a rich history of providing innovative technologysolutions offering a revolutionary user experience powered by strongperformance. Its core strengths are 5G infrastructure, data centers and smartdevices segment including smartphones, wearables, audio devices, IoT devices, etc.  The brand ZTE is committed to upgradesmartphone technologies to suit the modern consumer needs with more focus onspeed, performance, camera, etc.

ZTE showcases a complete range of smartphonesoffering seamless access to a smart life. ZTE’s smartphones consist ofentry-level to mid-level smartphones under the ZTE Blade series, flagship 5G devices from ZTE Axon series and its high-end gaming smartphone under RedMagic series.

Commenting on the newly launched ZTEsmartphone brand, Mahesh Wijewardene, Group CEO, Singer Sri Lanka PLC said, “Weare indeed proud to bring a world-class smartphone brand to Sri Lanka whichoffers more choices to our customers. ZTE’s new smartphones prove aleap-forward improvement in all their aspects whilst smartphone users will seeunappalled changes in terms of speed, performance, build quality, camerainnovations, etc. With the launch of ZTE smartphones, Singer enables the latesttechnology to be accessible to all consumers at very competitive prices. We arelooking forward to roll out the new ZTE smartphone range from Septemberonwards.”

All ZTE smartphones are backed by the trustedSinger warranty, which can be claimed through island wide dealers. Singer ishighly renowned for its island wide retail and dealer networks that cater tothe increasing demand for tech related products. Singer owns 23 island widedistributors who redistribute smartphones to more than 1800 dealers through awell-structured distribution network and a fully-fledged E-commerce platform,  Singer’s strength in theretail and distributor arms have propelled it to newer heights in the retailspace.

“At ZTE, we are focused on continuousinnovation in integrated communications to make people’s lives better.Smartphones being a primary segment in our technology solutions, we arecommitted to deliver future proofed devices with advanced features. We offer acomprehensive smartphone portfolio catering to varied needs of customers, be itfor professional photography, gaming, and regular usage. We identified thatSinger is the ideal partner for us to enter the Sri Lankan smartphone market.”said ZTE Lanka CEO, Yang Min.

Singer’s partnership with ZTE as the nationaldistributor will see the local retail giant continue to unveil top of the lineZTE devices in Sri Lanka.

(From Left toRight) Tharaka Warnakulasuriya, Category Manager Digital Products -Singer Sri Lanka PLC, Shanil Perera Marketing Director – Singer Sri Lanka PLC,Mahesh Wijewardene, Chief Executive Officer – Singer Group, Yang Ming, ChiefExecutive Officer - ZTE Lanka (PVT) LTD, Yongke Zhuang, Key Account Manager -ZTE Lanka (PVT) LTD, Samith Fernando, Brand Manager Digital Products - SingerSri Lanka PLC